If you think email marketing has lost all its charm and no app marketing agency deploys it anymore, think again! An endless number of app marketers leverage email marketing as an important part of their mobile app marketing plan because of its undue effectiveness and long-term impact. As a matter of fact, emails enjoy better click-through rates than Facebook and Twitter combined.
Why Email Marketing Is An Important Part Of A Mobile App Marketing Plan?
Since the usage of mobile phones has increased significantly, there’s no stopping to the world of apps. Updated and better apps are introduced every day to suffice the needs of the people. And with new applications hitting the app store every day, almost every app marketing agency is leveraging email marketing to market mobile apps.
Since it is the need of the world today to stay connected with the audience, app-related email marketing campaigns prove to bear the maximum results. But why does email marketing still holds so much importance? Despite the ever-growing popularity of social media and other thriving platforms, email marketing is still preferred because it helps you get infront of your customers in a more compelling way.
Rather than playing and juggling with algorithms and hoping to generate results, you can send a newsletter with the knowledge that you intend to send to the user. Moreover, email subscribers have opted to receive the emails and won’t, therefore, be bothered. So if you are looking to improve your app’s visibility and downloads by leveraging email marketing as part of your mobile app marketing plan, explore 4 actionable email marketing tips that are bound to bring positive results.
- Target Email Subscribers And Invite Them To Beta Test The Newly Developed App
The best way is to leverage your current email subscribers by getting them to test the new app. They will love this privileged treatment and would love to beta test your app.
- App Onboarding Emails
If you wish to avoid users deleting your app, fire away onboarding app emails within the first 3 days to make people retain the app. Ensure that your onboarding emails are well-crafted to perfection to make new users aware of your app’s features.
- Deploy In-App Behavior Insights
Using in-app analytics, you can gauge the user’s in-app behavior to personalize emails to their liking.
- Use Data To Personalize Your Notifications
The best way to hit the bull’s eye with email marketing is to leverage user data to personalize your notifications. Accumulate as much information about them as possible when they are using the app to craft emails that attract them.
Every app marketing agency swears by the fact that there’s no comparison when it comes to the effects brought about by email marketing campaigns. A plethora of apps exist in the app store today. To stand out from the crowd, the key is to deploy a mix of workable tools and tactics as part of your mobile app marketing to stand out.