If you are looking to make a splash online with a business, you’re going to be up against some really stiff competition – and will need to find a way to rise above the clutter, rise above the noise, and grab attention in marketplaces that are already saturated with other companies yelling at your potential customers.
Search engine optimization (SEO) tactics are going to help you get organic traffic to your website, but that traffic has to be generated it is going to have any real impact on your bottom line.
That’s where copywriting tips and tricks come into play. Copywriters (often called ad men) are the ones that write seals pieces and marketing materials designed to move the emotional needle for your prospects and get complete and total strangers to turn into repeat customers as quickly as possible.
Here are five tips to help you really hit the ground running!
Figure out who your perfect prospect is before anything else
Every great copywriter knows that you have to understand your prospect more than he or she maybe knows themselves to market to them effectively. You’ll want to dig up as much information about your prospect as you can and create a real psychological profile about what they think, what they feel, and what they want most from your products or your services.
Spend plenty of time doing your keyword research
You also need to make sure that you are using the right keywords to reach out to the kinds of prospects that are interested in anything and everything you have to offer. By focusing on these keywords, you’ll be in a much better position to push targeted traffic your way – and that’s the secret to unlocking the kinds of sales you are hoping for in the first place.
Focus 90% of your effort on your headlines and your offer
The biggest impact for your search engine optimization copywriting is going to come from your headline. This is the element that is going to do the bulk of the heavy lifting, the element that is going to attract or repel your prospects, and the element is either going to get them to ignore your business completely or pull them deeper and deeper into your marketing messages.
Spend the bulk of your time focused on your headline and your offer and you’ll find that even the weakest of the body copy knocks it out of the park!
Measure every aspect of your response
Great search engine optimization professionals AND copywriters understand that you have to measure EVERYTHING about the response to your advertisements, to your search engine optimization, into your general marketing efforts.
Track as much data as you can from as many leads as you can and you’ll have a much better picture of what you have to change to make a bigger impact.
Test, test, test!
At the end of the day, there’s no such thing as a perfect ad and there’s no such thing as a perfect marketing funnel. You’re going to need to test, tinker, and try new things on a regular basis to find better and more profitable solutions to your issues.
Embrace testing as soon as you are able to and you’ll be light years ahead of the game.
About the Author
Morris Edwards is a content writer at companyregistrationinsingapore.com.sg, he writes different topics like Tips on how to grow and scale your business and What is content marketing and all topics related to Business, Marketing and Company Registration in Singapore.