We all make mistakes – even the most successful people do. But when you’re a business owner, you know that a single slip-up can cost you to lose many things – from your clients to precious revenue. While many entrepreneurs nowadays know and make use of digital marketing in brand promotion, many are still making the same mistakes. The result is a campaign that is just not enough to improve your business.
Startups are more prone to common digital marketing mistakes. Make sure to avoid the following mistakes if you want to reap the best results in 2019.
Ignoring Local SEO
If you’re not an expert when it comes to local SEO, then it’s best to leave it to the pros. Hiring an SEO consultant NYC is an excellent investment for every business. You need help with your local SEO, and only a good seo company can make your SEO dreams a reality.
Relying on One Traffic Source
Some small business owners believe that social media sites are enough to introduce, promote and sell their brand, while some rely on Leads and others on Pay-Per-Clicks only. Don’t rely on a single channel. Not all your customers are on Facebook, and not all are into PPC ads.
Not Caring About User Experience
Many entrepreneurs think that having a website is already enough to drive sales. What they don’t realize is that user experience can make or break your chances of gaining new clients. Make sure your site looks the same whether you use a computer or mobile to browse on it. The page should load fast, the language used can be easily understood by your visitors and responsive website design is used.
Copying contents and using it on your digital marketing campaign is more common than you might think. What consumers want and need are fresh, unique and useful contents that’ll make their lives easier. So, make sure to create good-quality contents and to try and mix things up a bit by incorporating videos and images for better results.
No Web Domain Authority
Your Website Domain Authority is a score from 1-100 predicted by Moz. It measures how authoritative your website is, how relevant and trustworthy your page is and how it will rank on search engines. Make sure to aim for a higher ranking, for many users now check a website’s domain authority before trusting a business.
Not Caring About Analytics
Data analytics is essential for every business. It lets you understand your customers, their behaviors and their needs, as well as whether or not your marketing efforts are generating wanted results. Not caring about analytics is like spending your resources without checking what you need to do to succeed.
Ignoring Influencer Marketing
Influencers already have people following them who listens and trusts them. Nowadays, these are the type of people you would want to build good relationships with. By working with influencers related to your niche, you can effectively introduce your brand, promote goods and services and score potential leads.
There are more mistakes commonly made by entrepreneurs, but the items listed above are the things you need to keep mind if you don’t want your marketing efforts to go down the drain. Always care about user experience, Domain Authority, and data analytics. Don’t put all marketing efforts in one basket, take advantage of influencer marketing and don’t ignore your need to hire a seo consultant NYC to make the best out of your digital marketing. To know more, you might also want to visit them at this address.