If you currently own or run an online business, then it is likely that you have heard the term responsive website design. Responsive website design is making waves in the world of e-commerce, and for good reason. This guide is here to help online business owners learn more about what responsive website design is and the benefits it offers.
What is Responsive Website Design?
Responsive website design is a term used to describe an approach that focuses on building sites that respond to a user’s device. Responsive website design was created out of the need to react to the changing ways in which people are accessing the internet. No longer do people have to sit down at their desktop computer to access the internet. Today, people can use their mobile phones, tablets, laptops, speakers, or even watches to search the web. Responsive design enables a website interface to react appropriately to different devices, so a user will always have the best possible experience of the site.
Rather than using the traditional pixel, responsive designers use fluid grids that are measured in percentages. These fluid grids are much more flexible, which means that they can quickly change the size, orientation, and shape of a page to benefit the user.
How Responsive Design Can Benefit Your Business
The list below outlines just some of the ways in which responsive website design can benefit your online business.
Improve User Experience
The first and perhaps most obvious benefit of responsive website design is improving user experience. Responsive website design enables businesses to ensure that their user experience is constant no matter the device the visitor is using. Not only does responsive website design increase the way your site functions across devices, it also increases website loading speed. Since the majority of internet users will abandon a site that takes more than three seconds to load, fast loading speed can make all the difference.
As https://www.altagency.co.uk/redditch/ reports, not only is the number of mobile users growing each year, but the volume of mobile sales is taking over desktop for the first time. Business owners need to improve their website to perform optimally across a range of devices to ensure that they are not missing out on a large percentage of potential sales.
Build Brand Loyalty
Customers who have had a good experience with your brand are much more likely to return. This is especially true with responsive design; if your competitors are not yet offering responsive sites, you are much more likely to be recognized and appreciated by users.
Optimize Digital Marketing Practices
Having a responsive website design will benefit your digital marketing practices, especially search engine optimization. A search engine ranking is essentially a way for search engines to recommend the best websites to their users. Search engines are aware that over 50% of global internet users are using mobile devices. Search engines, therefore, prioritize responsive websites in their rankings, as they know these sites offer the best experience of mobile traffic.