Overview Of Amazon SEO
When a customer lands on the Amazon marketplace, your main goal, as a seller, should be to have him come to your page and buy your products. However, this isn’t as simple as it may seem, considering that all of this is taking place online and there are a plethora of factors that come into play here. Just like how Google lists results for a particular search term based on its algorithm, in the same way, Amazon displays the product lists for a specific keyword based on its own code.
In order to crack this code, you will have to understand Amazon search engine optimization and just like Google’s, there is a lot to it. To begin with, there are explicit factors that influence search results such as price, stock supply, sales history, Sponsored Products campaign, buy box option, et cetera. And then, there are other factors like customer’s search history, preferences, browsing habits, and many more which are beyond the control of sellers.
However, as a seller, what you can definitely do is take care of the on-page optimization. You will find all the information about this and more in this Amazon SEO guide. But to give you a short summary of it, you should use high-quality images and bulleted points for describing your products – this includes using all the right keywords based on search history and traffic potential. The idea here is to make your products desirable and appealing to the customers visiting your page.
Amazon Keyword Research
Now, the Amazon keyword research and description is another part in itself. Since you are trying to convince the customer to make a buy without stuffing your text with all the keywords, it is important to find a line between the two. On one hand, you want to target traffic while on the other, you don’t want to drive the customers away by overdoing it.
Well, to help you get started with this, you can use this simple free Amazon keyword tool to help you find the right keywords to target. All you have to do is enter the search terms and hit Enter.
The tool will then show you all the possible, relevant keywords and its variations for your product’s search terms.
Once you have prepared your product listings, which is likely to take some time and effort, you can check how it fares against other listings in the same category. After all, you want to find out how your competition is doing and what you can do is outperform him/her. Simply use this Amazon listing quality tool to analyze the listings of your competitors/top selling sellers of your product niche. If there is anything that you can improve based on this information, you definitely should do it.
Amazon Reverse ASIN
Lastly, you also have the option of doing a reverse ASIN search to figure out which keywords your competitors are targeting. All you have to do is use this Amazon reverse ASIN tool by entering your competitors’ product URL or ASIN and hit ‘Search.’ You will be then shown all the keywords that are being used by sellers in your product niche. The best thing to do here would be to examine 4-5 top-selling competitors and then compiling a list of keywords for a wider range.