There are tons of options when it comes to advertising your business. There’s all the traditional ways, like creating a radio advertisement or displaying an ad on various web pages, but there are some creative new ways to advertise.
“You can deliver display-network-style ads directly into a user’s Gmail inbox,” with Gmail ads. You can advertise on the Google results page. Even Instagram is playing around with the idea of offering ad space.
There’s only one problem with these solutions—they cost money. What’s a startup to do if there isn’t any advertising cash on-hand?
Try these five free ways to advertise your business, and save all that paid advertising for the future when there’s a little more cash to go around.
Send Email Newsletters
Email newsletters are a powerful thing. Instead of relying on a list of friends or fans on social media, an email list provides you with the direct contact information of your readers. You can remind them of your business any time for free, as long as you manage your newsletter yourself.
You just have to make sure you create an email newsletter that people actually want to read.
Tips for creating a good email newsletter include:
- Be creative with your headline
- Include informative content
- Make your newsletter visual with colors and images
- Include a call to action
Write Guest Posts for Other Blogs
Maintaining a blog is a free way to draw people to your website. Using the right SEO tactics, an extensive blog will make it a lot easier for people to find you using search engines, and it’s a great thing to include in email newsletters.
However, many businesses reach a plateau, and their blog just doesn’t seem to be doing the trick anymore. That’s when you should consider guest blogging.
Reach out to bloggers with platforms and audiences that are similar to your own and ask if you can write a guest post on their site. Your article will include your personal information, providing you with exposure to plenty of people who may choose to hop over to your site to take a look.
Guest blogging is a great way to network too! By building connections with other bloggers in your industry, you can provide each other with referrals.
Give Things Away for Free
Giving away things may not cost money, but it’s a sure way to lose money. Or is it?
When done properly, giving away things can actually be a great way to market your business. Giving away products at a tradeshow or other event is a great way to expose people to your brand.
Giving away stuff for free can go much deeper than that. Give people an incentive to fill out a survey or make a first purchase by offering something in return. You can learn a lot about your target audience, which can provide you with invaluable information for your future marketing efforts.
Use Google My Business
SEO is a great way to make sure your content is searchable, but why not go one step further and go straight to the source?
My Business, from Google, is a great way to optimize for local search results. It gives you complete control over the information that’s listed about your business, and because you’re communicating directly with Google, you can provide them with the accurate information they need to list your business properly. That way, you’re more likely to show up as one of the top results when someone searches for your products services in your area.
Put up Fliers
Old-school advertising methods can be equally as effective today as they were in the past. That’s the case when it comes to putting up fliers.
Putting up fliers can be a great no-cost way to advertise your business, as long as you know exactly where to put those fliers. College campuses are a great place to put up fliers for businesses that cater to a younger generation, while a church might be a good place to put up fliers for childcare.
Don’t be afraid to pass out fliers either! Standing outside a concert, farmer’s market, or other event and passing out fliers can be a great way to get new attention for your business.
Just because you don’t have any money doesn’t mean you can’t advertise your business. Get started with these no-cost ideas. They will enable you to build your business so you can fatten up your bank account and try some of those more expensive marketing strategies in the future.