Your logo is important, and it’s important to have one whether you’re a small, one-man business or you have multiple employees. Unfortunately, logos don’t always get the attention they deserve because the people designing those logos don’t understand effective design.
For example, FlashMarks shares that, “One of the biggest challenges to branding in the era of 140 characters is that, on average, customers today have 9 second attention spans. That’s on par with the memory of a goldfish.”
That may make you want to change your logo, but there are fears surrounding a change. Many business leaders worry that they’ll lose existing customers or they’ll basically have to start the branding process all over again.
That’s why it’s important to know if you really need to redesign that logo, or if it’s just fine the way it is. Here are five signs it’s the former.
It’s Old and Outdated
You probably designed your logo to look classic. Some of the best brands have logos like these. Just think about Apple or Coca Cola.
However, even the very best logos need an update every once in a while.
If you created your logo in the 80s or the 90s, it could probably use a refresh. The good news is updating a logo that is outdated doesn’t have to be difficult. With the right support, you can update your logo without changing its overall look.
There’s Too Much Going On
One of the biggest mistakes businesses make when it comes to designing a logo is including too much stuff. That might mean your logo contains too many words, but it could also mean it includes too many visual details. It can even mean the logo uses too many different colors.
How do you know if there’s too much going on in your logo? A good trick is to show the logo to someone and let them inspect it. Then, hide the logo and ask them to draw it from memory. If they can’t even come close, your logo is too complicated.
There Have Been Some Big Changes in the Business
Businesses are like people—they’re always changing. They could be big or they could be small, but these changes may be a sign that your logo needs to be revisited.
A few changes your business may experience that might require a logo redesign include:
- The business is purchased by a larger company
- Your business has grown into a new market
- Your business has new competition
- You want to modify or change your target audience
Changes in the business are also a good reminder to revisit your logo. After all, if your business is changing, why not create a logo that changes right along with it?
It No Longer Reflects Your Values or Mission
Creating a mission statement and identifying the values of your business are a few of the most difficult things you have to do. It’s so difficult that many businesses skip this step when they first open their doors and leave the formalities until later.
Whether you’re just getting around to your mission statement after years in business or you’ve discovered that your values or mission statement need to be changed because your business has gone in a different direction, you need to revisit your logo at the same time.
For example, if your business was very formal and rigid when you first opened your doors, but today, it’s more relaxed, you’ll need a more relaxed logo to match.
It Could Use a Professional Touch
Very few businesses start from the very beginning with plenty of support and funds. It’s more common for businesses to get started while they’re rubbing two pennies together, which means professional logo design services were at the bottom of the to-do list.
Now that your business has been around for a while and you’re turning a profit, you will probably want to revisit that logo with a professional. Not only will they get to know your business to determine what kind of design you need, they also know what colors, shapes, and other details to choose. They also have the ability to provide you with different versions of your logo that can be printed on different documents, like business cards, email newsletters, flyers, and more.
Don’t be afraid to redesign your logo even if you’ve been using the same image for decades. With a reason for redesigning your image, you’ll be empowered to create something that is a better reflection of your modern business.