After-sales is as important as marketing efforts in making any brand a huge success. How you care for your customers once they have showed the faith in you lays the foundation of future relationship. Each query, feedback, complaint needs to be resolved the most responsible manner to gain trust, which is very important for repeat sales, and business growth eventually. One bad word of mouth can bring you back to square one. In the world of social media platforms and other fast spreading forums, it is essential to have an automated way of managing customer care. CRM helps achieve this in following ways:
- Customized as per business requirement
Your dashboard should not look alien to you, so it is better to start with customizing it. CRM application offers flexibility of updation, addition and deletion to make changes in the modules as per your business needs. Thus, all tabs become usable and as a result, software can be made more result-oriented.
- Converting emails into cases
A complaint received from every source including email has to be recorded in customer relationship management software. This recording generates a case number that helps find easily the future course of action, escalation hierarchy and final outcome for better customer response management. Unlimited number of cases can be generated and recorded, making it possible to have better record of customer satisfaction or dissatisfaction.
- Service Level Agreement
You need to have a guiding light in hand to find how to handle customer experience. An SLA can help define the level and depth of interaction, while accepting the limitations business module has. Thus, keeping in touch can become more systematic with automated solution.
So, have an organized framework to deliver after sales services to the customers. Each response is crucial and every interaction a roadmap to further development. Make use of this software and become more organized in customer relationship management.