Gone are the days when social media was just accessed by a few people. The number of internet users who are hooked to social media platforms is increasing day by day. In fact, the number of social media users is expected to reach 3.02 billion (monthly) by 2021.
This is one of the reasons a small business, such as a printing shop cannot ignore the opportunity to market itself on social media. According to Anette Fairbanks, Social Media Marketing Manager at Rayacom, “Social media helps a business to connect with the local and international audience and presents immense business opportunities to a printing business only if you know how to leverage it the right way.”
Keep scrolling to get some amazing tips on marketing your printing shop with social media that will help you get new customers and retain the existing ones.
Be the Conversation Starter
The first thing you need to do when marketing your printing shop with social media is to learn to be the conversation starter. Most people like sharing their opinions on everything, be it the latest printing innovation or whether you designed a business card the right way. Let them share their opinion by asking the right questions. An example could be asking people to suggest the color scheme for a business card of a gaming company.
Remember the One in Seven Rule
If you are adding seven posts on your social media platforms in a week, then only one of them has the right to be overly promotional. The rest of the posts must provide some value to the users while subtly promoting your business. In case you miss this step, you won’t get the audience attention because really, who likes a business page that does nothing but market itself.
Share Your Expertise
Another thing that will help you to attain and retain the attention of your audience is to share your expertise with social media users. When you share tips on how to ensure that all the white business cards look seamless or how to keep them dust free, then people will be interested in reading about it. Just make sure that the information you are sharing is new and not readily available on the internet.
All of us have a greedy little monster in there who always wonders what’s in it for me. You can captivate the attention of that little being in your audience by offering those rewards for virtual check-ins or referrals. For instance, you can offer a 10 percent discount to every Facebook user who asks a family member, friend or associate to like your business page or you can offer 30 percent discount on the next purchase to customers who write a testimonial on social media.
Handle Negative Feedback
When you are busy promoting your printing shop on social media, you must not forget the fact that every business attracts some negative feedback now and then. So, you should learn some tips on handling negative feedback on social media and deal with it effectively as soon as someone posts something that has the potential to damage your reputation.