When taking action to solidify your brand’s online reputation, online reputation management monitoring came out as the top method to prevent your company from a cyber attack. Reputation is everything in both life and in business. Taking consistent pre-emptive measures to barricade yourself against attacks is essential in the digital world. Here is what you can do, step by step, to ensure that you guard your company well in a sustainable fashion.
1) Online Reputation Management Monitoring: Are you plagued with bad reviews or a nasty Google search engine results article that just doesn’t seem to be moving down the page? These objects can be detrimental to your company’s success. Oftentimes, if your bad article isn’t moving down it’s because people are actively clicking on it—this is something that Google sees as relevant and thus will continue to boost up the search engine results page for a specific keyword. Protect your reputation by seeking an ORM specialist to help detect your problem areas and apply reverse-SEO tactics to move those bad reviews and articles past the first page of Google. Online reputation management monitoring is also essential since specialists can quickly detect problematic reviews 24/7 through the use of robust tools.
2) Transparent Business Activities: Don’t respond to bad reviews by either ignoring them or deleting them (if possible). You’ll only be making the problem ever more apparent. What you need to do is remember that the customer is always first. If they are upset about something, so be it. You need to deal with it and find a common solution. Warren Buffet spoke wise words when he said that “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” That five minutes of ruin can be very well crisis managed by apologizing to the customer and offering an incentive to gain back their loyalty.
3) Be Respectful: This one should be a no brainer, but it’s a vital key in establishing a concrete reputation. Online reputation management monitoring can do the trick in recognizing threats and mitigating them, but you as the customer must do your work by avoiding online arguments with customers even if you do not agree with them. This is not a Facebook debate where you can hide behind your screen and voice your opinion. It’s the face of your company, and you better treat all customers equally and respectfully when interacting in this role. If the customer still doesn’t budge after you try to help, move on and don’t take it personally.