Freelance writers, bloggers, and copywriters can greatly increase their page views and exposure by learning more about SEO and writing for the web.
Writing for websites and blogs requires knowledge of keywords and SEO, relatively new concepts that were non-existent in the world of print publishers. Online content is most commonly found through a search, usually via search engines like Google or Bing. These search engines examine the words people use to search for a topic, like “how to write online”, and generate a list of the most likely related content.
To reach a wide audience online, freelance consultants and writers must try to get their articles and blog posts ranked highly on these search engines. For example, an article about skydiving in France should turn up on the first page of results when a reader types in “skydiving in Nice” or “extreme sports in France”.
SEO, or Search Engine Optimization, is not complicated, but takes time to learn and master. Writers who are serious about getting their work noticed online can use the following resources to help them get familiar with SEO and keywording.
Webconfs: Free SEO Mini-Book and Tutorial
Webconfs offers a free mini book that covers everything about SEO, including a description of how search engines work, a comparison of the different search engines, the importance of keywords and links, and more advanced concepts like metatags and website promotion.
Ewolwe: Free Website Optimization and SEO E-Book
This e-book can be found at Ewolwe, and provides step-by-step guidance on designing your website to be competitive, with details like how to compress graphics and design so that your page loads faster. Ewolwe’s e-book even covers submitting your website for indexing with search engines. This book, while useful, is best for those with some experience with online writing and blogging already.
The Website Writer
For those more new to writing for the web, The Website Writer is a very useful resource. The site offers plenty of free advice on webwriting, from building a website to editing, and even special help for ESL webwriters. For a fee, they are also available to personally help writers improve their search engine rankings.
SEO for Freelance Writing
The best place to learn how to write for the Internet is the Internet itself! Taking the time to study things like SEO, keywords, tags, and site indexing will greatly pay off for freelance writers who want to be published online, or bloggers who are interested in earning money from their blogs. In addition to those listed above, there are hundreds of places online to learn more about SEO technique for writers who want to make a living writing for websites.