There are many different SEO strategies, this is a dynamic field where new changes occur nearly every day, some companies try to keep up with the times, while others get set in their ways and refuse to look at any new developments or figure them in their strategies. So, as strategies differ, so do companies. Some would be happy to handle your website’s search engine optimization online while others might prefer a more hands on approach and will probably like to meet you, talk to you and get a idea about what you do and what you want before jumping in the fray. Then there are the white hat and the black hat SEO companies.
In Singapore the situation is not much different from the rest of the world, so be very careful while making your choice. No matter how big your business is, or how small, you will need SEO if you want to take your online business anywhere. And rest assured, no SEO tool can do it adequately, nor can a amateur handle this well, you will need to hire specialists to conduct search engine optimization online.
Start by looking for SEO companies in your area, the closer they are the better for you because you can always drop in on their office to get reports on their activities if they take up the job. Next thing to do is find out the reputation of the various companies that you have shortlisted. Don’t believe everything that they put up in their website, also don’t consider their own search engine rank as a hallmark of their skill.
Visit the offices of the different companies, you should keep at least three on your list, ask them questions regarding their experience, and how they wish to proceed with the SEO project. Also you should get a price quote from them regarding the cost of the whole project. Do the same for the other companies on your list. You would have to study their body language and behavior towards you to come to a occlusion about their reliability.