Digital Entrepreneurship is today one of the most viable possible paths, since the reduction of bureaucracy offers more chances to those who have willpower, determination and are not afraid of the challenges that may arise at any time.Every entrepreneur should consider this when he is willing to implement a strategic Digital Marketing project in his company.
In this article, you will find the essential points that must be observed, especially in the first moments of implementation of Digital Marketing in both small and medium companies. Check it out below!
Why undertake on the internet?
You may have heard of “digital presence“, right? More than a beautiful term, it represents a reality of our times. After the emergence and popularization of the internet, a life without a connection is inconceivable.
From children to the elderly most people are on at least once a day. And with this scenario, it is essential that a company that seeks a good consolidation in the market is also virtually present.
According to the best-selling author “HOW: Why HOW We Do Anything Means Everything” (or, in Portuguese, “HOW: Why HOW Doing something means everything in Business”) those individuals and organizations that make the strongest connections win”.
- In this way, the entrepreneur who insists on staying off will be missing out on excellent business opportunities. You may now be asking yourself, “But to be an entrepreneur you need to be part of a niche in technology and information”. In no way, the digital enterprise is for all areas, niches and microniches and that is why it is important that your business is already properly inserted in this medium.
Where to start?
When the entrepreneur becomes aware of the importance of Digital Marketing in his company, it is natural that he soon asks this question. However, not everyone “answers” correctly, that is, they do not take the first correct and firm steps.
There is a lot of entrepreneurs who believe that it is only necessary to create a website and accounts on social networks to start posting and that’s it.
However, it is not that way, it is necessary to clearly outline the profile of your project, as well as the objectives, goals and target audience. In other words, it is the same as saying that the so-called “strategic planning” is being prepared, which is nothing more than an organizational model created with all the definitions established for the team involved to follow.
What are the advantages of implementing digital marketing
One thing is certain, with the rise of digital marketing, traditional marketing and advertising needed to be reinvented. Until some time ago, you needed to have a good amount of money to invest in the marketing of your company, after all, the more you invested, the greater the chances of being seen and recognized by people.With Digital Marketing no, the cost-benefit ratio is low and if you work it well you can have surprising results superior to the traditional model, since the speed of reach is also greater.