Website Trends to Follow in 2018

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In the world we live in today, it is important to stay up-to-date on current website trends. Whether you are building a website for a client or for yourself, make the most out of your work by following some of these general guidelines. Not only will this improve the functionality of your website, it will also attract more leads and interest depending on your website goals. Ivio, a Phoenix digital marketing agency helped us put together the following list.

The Benefits of Negative Space

Although the concept of negative space has been around since the beginning of design, developers are finding new ways to use negative space to their advantage. Conversions are the main purpose of many websites and gimmicky designs generally do not help with this. Developers and designers are relying less on distractions and more on valuable content that will result in profits. As mobile web pages become increasingly popular, negative space becomes more valuable. They allow for faster web pages which is important in a society where people want to consume content quickly.

Chat Bots

Adding a live chat box to your website can be a great addition and many websites have already started following this trend. People want results quickly and chat boxes are a fast, convenient way to get answers. Increased knowledge of a product or service can help result in more conversions as well. Adding a chat box is a simple yet effective way to be in the know when it comes to creating incredible websites for you and your clients.

Animation as Visuals

As we begin to learn more about the way the human mind receives and perceives information, animations are becoming more intelligent in the way they work and operate. High-quality videos and animations are becoming crucial to the functionality of a webpage. The human mind tends to appreciate cycling images and videos which are pleasing to the eye.

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