Webmasters and search marketers should already have a level of familiarity with the main analytics metrics to track and the way to retrieve the data needed for analyzing their websites.
Google Analytics is a free tool geared toward small and medium-sized retail sites, though it doesn’t tell you how your business is doing without some initial setup – The setup is free and easy, and involves adding tracking codes to your website.
For example, Google Analytics can keep track of what exactly and precisely has happened to a particular marketing activity. By default, Google Analytics sees a visitor landing on a new subdomain as the beginning of a new session. This allows you to quickly create and automatically track campaigns simply by using some tagged URLs. An image or a tracking code must be loaded each time a visitor opens a web page.
As you should already know, analytics can help you understand how your users behave, and it’s possible for you to make informed decisions about how to promote your website. What makes Google Analytics being the most widely used web analytics service on the Internet? One of the answers is it is a tool that allows you to measure goals – Destination goals (i.e. by URLs), and 3 other types (including event type goals).
In many ways, Google Analytics is actually a traffic-control officer. You want to know how many people have visited your site yesterday, just open the interface of Google Analytics, and take a quick look at the default reports.
If you advertise your business on other people’s websites (i.e. put ads elsewhere), you can easily use Google Analytics to track your advertising performance. It is done through by assigning tags to each of the URLs you put on other people’s websites. The performance of the advertising campaigns will be reported in Google Analytics.
But how do you know what you already know? And what you don’t know yet about Google Analytics? A quick way is to test yourself. The Google Analytics exam, GAIQ, is available for everyone who is willing to take it, and it is free and official.